BP’s brand is all over the Olympics. It is ‘Sustainability Partner’. It is bankrolling educational and cultural initiatives. It is providing fuel for the Games, and sponsoring many athletes – including some in Team GB and Team USA.
But BP is one of the most unsustainable companies on the planet. Its true values – putting profit before people’s lives and a stable climate – are in direct contradiction with those espoused by the Olympics. That’s why it is spending so much money on sponsorship this year: the Olympics are the perfect vehicle for BP to rebuild its shattered reputation and try to convince the public that it is a good corporate citizen, playing an important social and environmental role.
Read more here from the UK Tar Sands Network which campaigns in partnership with Indigenous communities affected by the Tar Sands oil developments in Canada.