Greenwash Gold 2012
Grrenwash Gold 2012 is a coalition of environmental and human rights groups focusing on the ‘worst’ LondonOlympic sponsors.Three controversial Olympic sponsors, Dow Chemicals, BP and Rio Tinto are the targets of the new online campaign. Each has been made the subject of a short animated film (by various award-winning animators) and viewers will be encouraged to visit the ‘GreenwashGold’ website where they will be able to vote for the worst corporate sponsor.
During the Games, in July, the organisers will award medals to these companies based on the results of the public voting.
Launch Event Facebook page: https://www.facebook.com/events/200245136756741/
GreenwashGold website: http://www.greenwashgold.org/ goes live with animations from 16th April.
Filed under: campaigns, corporate gain, environment