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War on Want project Adidas exploitation billboard onto Olympic Park building

To protest against the use of sweat shops by Adidas, who are a global partner of the Olympic Games, War on Want projected a giant EXPLOITATION billboard onto a tower block at the Carpenters Road estate in Stratford after the men’s 100m sprint final.

The Carpenters Road estate is facing demolition and the dispersal of its community after the Olympics. The BBC, whose Olympics studio can be seen at the top of the tower block, made a deal with Newham Council to use the block even though it was deemed unsuitable for residents. The end of the tower block was also used by Gillette as a giant advertising hoarding, highlighting the commercialisation of the London Games.

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